Privacy Policy

Prime-UK.Shop is committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Protecting the personal information you share with us is very important and we want you to be able to trust your personal information. It is stored safely and securely.

Prime-UK.Shop is the controller of and responsible for your personal data (collectively referred to in this Privacy Policy as “COMPANY”, “we”, “our” or “us”).

This Privacy Policy describes how Prime-UK.Shop collects, uses, stores, processes, discloses and deletes Personal Information (as defined in this Privacy Policy) that you provide to us directly or that we receive from your Authorized Third Parties, including, without limitation, that you provide to us through our website located at (together with our Terms of Use and any other documents referenced, or any of our affiliated websites that post or link to this Privacy Policy (individually and collectively, the “WebSite”), which can be accessed through any medium, including a computer, mobile device or other device (collectively, a “Device”). Any changes to this policy will be posted on this website.

This data protection declaration can also be accessed from our home page. This privacy policy also tells you your rights in relation to your personal data:

• How and why Prime-UK.Shop collects information about you.
• Who we share your information with, why and on what basis.
• What rights you have.

Please read the following policy carefully to understand our views and practices regarding your personal information and how we will treat it. By visiting https://prime-uk.shop/

you are accepting and consenting to the practices described in this privacy policy. For the purposes of the Data Protection Act 1998, the data controller isPrime-UK.Shop , whose registered office is at 20 Wenlock Road, London, England, N1 7GU.

Prime-UK.Shop is a service provider headquartered in London with offices worldwide (a list is available on request). Prime-UK.Shop is a specialist service provider and solutions provider with three distinct areas of expertise.

For more information about Prime-UK.Shop, please see the “About us” section of our website. Prime-UK.Shop offers you the opportunity to purchase or access various products and services offered by Prime-UK.Shop directly from Prime-UK.Shop and various third parties. Each product or service may be subject to a specific privacy policy which may replace or supplement the terms of this Privacy Policy. Prime-UK.Shop encourages you to carefully read the privacy policy of any offer before accessing or using that offer.

Keep Us Informed of Any Changes

It is important that the personal information we hold about you is accurate and up to date. Please keep us informed if your personal information changes during your relationship with us.

Customer Information

The information we receive from you helps us to continually improve the service you receive from Prime-UK.Shop.

Direct interactions: You may provide us with identity, contact, preference and financial information by filling in forms or by corresponding with us by post, telephone, email or otherwise. This includes personal information you provide when:

• Apply for or purchase our products or services;
• Create an account;
• When you request to participate in an event;
• Subscribe to services or publications from us or our partners;
• Request to receive marketing, product or event information;
• Take part in a contest, promotion or survey; or
• Provide us with feedback.

You can choose not to provide certain information, but if you do, you may not be able to take advantage of many of the services we offer.

What Information We Collect about You and How We Do It

We automatically collect certain information in the following ways:

Website:

We receive and store certain types of information when you interact with us. Each time you visit our website, we automatically collect the following information:

• Information about your visit, such as the Internet Protocol (IP) address used to connect your computer to the Internet;
• Your login; your email address;
• Your password;
• Computer and connection information, such as browser type and version;
• Time zone setting, browser plug-in types and versions;
• Operating system and platform;
• Purchase history. This may be aggregated with similar information from other customers to create features such as bestsellers.
• The complete URL clickstream to, through and from our website, including date and time.
• Cookie number.
• Products viewed or searched for. We may also use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects) or similar data in certain parts of our website for fraud prevention and other purposes. During some visits, we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and the methods used to browse.

Mobile Location Data:

If you visit https://prime-uk.shop/ and may have requested or consented to mobile location services, we may receive information about your location and mobile device, including a unique identifier for your device. We may use this information to provide location-based services, such as search results and other personalized content. Most mobile devices provide users with the option to turn off location services. These controls are most often found in the settings menu of your device. If you have questions about how to turn off location services on your device, we recommend that you contact your wireless service provider or device manufacturer.

Email Communications:

We keep track of your email interactions with us to make emails more useful and interesting to you.

Cookies:

Like many websites, we use cookies to distinguish you from other users of the website. This helps us to provide you with a good experience when you browse our website and also helps us to improve our website. For more information about the cookies we use and the purposes for which we use them, please see our Cookie Policy.

Other Websites:

Our website may contain links to enable you to easily visit other websites that may be of interest to you. However, once you have used these links to leave our site, you should note that we have no control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide when visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and read the privacy policy of the website in question. These sites may not provide you with adequate security, enforceable rights and effective remedies.

Any social media posts or comments that you send to us (for example on our Facebook, LinkedIn or Twitter pages) will be processed in accordance with the terms and conditions of the relevant social media platform (for example Facebook or Twitter). You may share or make public anything you write. These platforms are controlled by others and we are not responsible for this type of sharing. You should read the terms of use and privacy policies of the social media platforms you use before making any such comments or comments.

How We Use Your Personal Data

We will only use your personal data where permitted by law. By law, we can only use your personal data in the following circumstances:

• Contract – where we need to perform the contract we have or have entered into with you.
• Legitimate interests – where our (or a third party’s) legitimate interests and your interests and fundamental rights do not override these interests.
• Legal Obligation – Where we need to comply with a legal or regulatory obligation.
• Consent – Where you have given your consent.

Below is a list of the ways in which we use your personal data and the legal bases we rely on when doing so. Where applicable, we also assert our legitimate interests. Please note that we may process your personal data based on more than one legal base depending on the specific purpose for which we are using your data.

Information We Receive from Other Sources

We use this information and the combined information for the purposes set out above (depending on the type of information we receive).

Marketing and Contact

Preference Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We strive to give you choices about certain uses of your personal information, particularly in the area of marketing and advertising. We have in place the following personal information controls:

To provide you with information about goods and services which we think may interest you and marketing information about new products, special offers and updates, where we have legitimate reasons for doing so. If you no longer wish to receive email or other mailings from us, please update your preferences or contact us. You can unsubscribe from email messages for marketing purposes at any time. Kindly Contact us.

We also collect, use and disclose Aggregated Data, such as statistical and demographic data, for any purpose. Aggregated Data may be derived from your Personal Data, but this data does not directly or indirectly reveal your identity and is therefore not legally considered Personal Data. For example, we may aggregate Usage Data to calculate the percentage of users who access a particular website feature. However, if we combine or link Aggregated Data with Personal Data so that it can directly or indirectly identify you, we will treat the combined data as Personal Data and it will be used in accordance with this Privacy Policy.

If You Do Not Provide Us With Personal Data

If we are required by law or under a contract with you to collect personal data and you do not provide that data when requested, we may not be able to perform the contract we intend to enter into with you (for example to supply you with goods or provide a service). In this case, we may have to cancel your participation in a product, service or event. However, we will notify you if this occurs at the time.

Who We Share Your Information With and Your Options

We may use your personal information for the purposes described in this notice.

We will not sell, distribute or rent your personal information to third parties unless we have your permission or are required by law. In the appropriate field that asks about such sharing requests, you can specify whether you want the information to be used for direct marketing purposes. If you change your mind, you can change your mind at any time by contacting us at:

Managing Director, Prime-UK.Shop, 20 Wenlock Road, London, England, N1 7GU, or via info@itsprime.co.uk. 

To provide you with the high quality goods and services you expect from us, Prime-UK.Shop works with a number of trusted suppliers, agents and companies. These include, but are not limited to, delivery companies, credit reference agencies, fraud prevention agencies, product technicians who make home visits, market research companies, etc.

Supplier Partners

Prime-UK.Shop works with a number of trusted partners who provide products and services on our behalf. All partners are subject to security checks and will only store the amount of personal information strictly necessary to process your sale or provide services on our behalf.

Delivery Partners

To ensure you receive your goods, Prime-UK.Shop works with a number of delivery partners. Again, we will only share limited information with you to ensure delivery of your goods.

IT Companies

Prime-UK.Shopworks with companies that support our website and other business systems.

Marketing Companies

We work with marketing companies who help us manage some of our electronic communications with you and carry out research and product reviews on our behalf.

Payment Processing

Prime-UK.Shop works with trusted third party payment processing providers to accept and process payments securely.

Credit Reference Agencies

When you apply for a loan with us, we will look you up with the credit reference agencies. This is to ensure that customers applying for a credit account are happy with the amount of credit offered and have not committed fraud by providing false or inaccurate information.

To process your application, we share your personal information with credit reference agencies and provide them with information about you, such as your financial history. This is done to assess your creditworthiness and product compliance, verify your identity, manage your accounts, trace and collect debts and prevent criminal activity.

We will continue to share information about you with CRAs on an ongoing basis, such as your paid bills and debts that have not been repaid in full and in a timely manner. CRAs will share your information with other organizations.

How CRAs use and disclose your identity and personal information is explained in more detail here: Credit Reference Agency Information Notice Experian Credit Reference Agency Information Notice CallCredit Credit Reference Agency Information Notice Equifax

We use automated credit scoring methodologies to process your application and assess and verify your identity. We will automatically check your credit history against our lending criteria and if you do not meet our requirements, your loan application will be rejected.

Debt Collection and Fraud Prevention Services

We carry out fraud and money laundering prevention checks and verify your identity before providing you with services, products or loans. For these checks we need to process personal data about you.

The personal data you provide to us, that we collect from you or that we receive from third parties, will be used for fraud and money laundering prevention and to verify your identity.

We and the fraud prevention agencies may also allow law enforcement agencies to access and use your personal information for the purposes of detecting, investigating and preventing crime, protecting us and complying with the laws that apply to us. We process your personal data on the basis that we have a legitimate interest in fraud and money laundering prevention, verifying your identity, protecting our business and complying with the laws that apply to us. Such processing may also be a contractual requirement for the services or loan you request.

Fraud prevention agencies may hold your personal data for different periods and if you are considered to be a risk of fraud or money laundering your data may be held for up to 6 years.

Consequences of Processing

If we or a fraud prevention agency considers that you are a risk of fraud or money laundering we may refuse to provide you with a service or loan you have requested, refuse to hire you or stop providing existing services to you.

Records relating to fraud and money laundering risks are kept by fraud prevention agencies which may result in other agencies refusing to provide you with a service, loan or employment. If you have any questions about this please contact us below. Managing Director, Prime-UK.Shop Limited, 20 Wenlock Road, London, England, N1 7GU or via [email protected]. 

Data Transfers

If the Fraud Prevention Agency transfers your personal data outside the European Economic Area, it is contractually obligated to hold the recipient of that data responsible for protecting the personal data to standards required in the European Economic Area. You can also require recipients to adhere to “international frameworks” designed to enable the secure exchange of data.

How Long Do We Keep Your Data

We only keep your data for as long as is actually necessary for the purposes for which we received it. When we collect your personal information, how long we retain that personal information will depend on a number of factors, including the purposes for which we use the information and our obligations under other laws. For more information, please see our retention policy, which is available by emailing info@itsprime.co.uk.

The only exceptions to this are:

• We are legally required to keep your personal data for a longer period or to delete it earlier;
• You exercise your right to have your data deleted (if applicable) and we are not required to keep it for reasons permitted or required by law;
• We institute or defend any legal proceedings or other proceedings while we hold your personal information. In this case, we will keep your personal data until these proceedings have been completed and no further legal remedies are available; or
• In limited circumstances, we may be required by existing or future laws or by a court or regulator to retain your personal data for a longer or shorter period.

Privacy Policy Updates

Prime-UK.Shop  regularly reviews its privacy policy and will post any updates on this website. We may change the content or services on the website at any time without notice and therefore our privacy policy may change at any time in the future. Your continued access to or use of the website will be deemed to be your acceptance of the changes.

Your Rights

You have the right to request the following from Prime-UK.Shop. These are known as your rights as a data subject. For more information, please see the Information Commissioner’s website.

• Right of access – you can request information about your personal data and how that data is processed.
• Right to rectification – you can request correction if your personal data is incorrect and you can request that incomplete personal data be completed.
• Right to erasure (also known as the right to be forgotten) – you can request the deletion of your personal data.
• Right to restriction of processing – you can restrict the processing of your personal data.
• Right to data portability – you can have your personal data moved, copied or transmitted electronically in a standardized format.
• Right to object – you can object to the processing of your personal data.
• Rights regarding automated individual decision-making, including profiling – Rights regarding automated individual decision-making, including profiling.

If you would like a copy of some or all of your personal information please contact us at info@itsprime.co.uk. We want to ensure that your personal information is accurate and up to date. You can ask us to correct or delete any information you think is inaccurate.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Prime-UK.Shop is  the trading name of Prime IT Systems Limited, we strive to deliver exceptional customer satisfaction by offering high-quality products and a hassle-free shopping experience. 

How to Contact Us

If you have any questions about our privacy policy, please contact us at

Managing Director, Prime-UK.Shop, 20 Wenlock Road, London, England, N1 7GU or info@itsprime.co.uk.